Beverage Industry Insider - May 21, 2008
The Coca-Cola Co. and Cargill last week announced details on a sweetener made from the rebiana compounds in the stevia leaf. The companies worked together to develop the product, which is said to have a clean, sweet taste and is 200 times sweeter than sugar. The product will be marketed under the Truvia brand name.
“This is a significant milestone for Cargill’s emerging zero calorie sweetener business with application across food, beverage and tabletop products,” said Marcelo Montero, president of Cargill Health & Nutrition. “We have spent more than two years validating the consumer demand for this new sweetener.”
The companies announced that research on the safety of the new sweetener would be published electronically in the scientific journal Food and Chemical Toxicology, and represents the first safety evaluation program to evaluate rebiana. The research, “addressed unresolved questions and verified the safety of the product for use as a general purpose sweetener,” Cargill said in a statement. “The research program included metabolism, safety, intake, stability and human studies that complement the body of previously published research on purified steviol glycosides, the sweet components of the stevia leaf.”
Cargill has built a consistent stevia supply chain in anticipation of launching Truvia, it says. One stevia plant yields enough rebiana for 30 six-ounce cups of coffee.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment